BBC NEWS: Celtic reveal their plot of selling sensational striker due to……

GLASGOW, SCOTLAND - JULY 19: Celtic player Kieran Tierney iin action during the pre-season friendly match between Celtic and Newcastle United at Celtic Park on July 19, 2025 in Glasgow, Scotland. (Photo by Stu Forster/Getty Images)

A number of factors are at play regarding Celtic’s recent decision to sell their sensational striker, Kyogo Furuhashi, in a high-profile move to French club Rennes. The transfer, which saw the 30-year-old Japan international depart after a prolific three-and-a-half-year spell, has been a significant talking point among fans and pundits alike.
The primary driver behind the sale appears to be a combination of financial strategy and player ambition. While Kyogo was a fan favourite and a key figure in the club’s recent successes, the opportunity to cash in on a player who expressed a desire for a new challenge in a top European league was too good to pass up. The reported transfer fee, which is a considerable sum for a player of his age, provides Celtic with a significant financial boost to reinvest in the squad. This aligns with the club’s business model of developing talent and selling them on for a profit, allowing them to remain competitive in the transfer market and in European competitions.
Furthermore, reports suggest that Kyogo’s representatives indicated his desire to explore a new challenge, and Celtic, under manager Brendan Rodgers, decided not to stand in his way. This is a common situation in modern football, where players at the peak of their careers may seek a move to a more prestigious league to test themselves against the world’s best.
While the departure of such a crucial player is a blow to the Celtic faithful, the club has moved quickly to soften the impact. The simultaneous return of popular Portuguese winger Jota in a separate deal has been a strategic move to placate the supporters and fill the void in the attacking line. The club’s quick action in the transfer market demonstrates a clear plan to utilize the funds from Kyogo’s sale to strengthen the team and maintain their position at the top of Scottish football.

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